Advertisement and Promotion in Business

Abstract With the increase in competition among different businesses across all industries, it is vital for companies to ensure that they implement ideal promotional strategies to maintain their competitiveness. This paper presents an in-depth analysis on several aspects of business advertisement and promotions. It addresses the scope of marketing strategies, which covers the process of communication in advertisement, the organization of the advertisement industry in the United Kingdom, the regulation of the industry and the current trends in advertising. It also covers the concept of below-the-line advertisement and suggests the promotional strategies that can be used by Pringles, a well renowned snack brand. Introduction Advertisement and promotion play a vital role in the marketing of products and services of any company by increasing brand awareness and attracting customers (Shimp & Andrews, 2013). It is one of the four components of the 4Ps of marketing, which comprise of product, price, promotion and place (Pride, 2013). Whereas there are different approaches to advertising and promotion, they all have the main objective of communicating about what companies have to offer to their target clients (Percy & Rosenbaum-Elliott, 2012). With the ongoing increase in competition across all industries, companies that fail to advertise or promote their products and services risk losing their competitive edge regardless of how proper the other elements of the marketing mix are (Reynolds & Lancaste, 2013). This paper covers different issues of advertisement and promotion. These include the marketing communications’ scope and below the line advertisement approaches that can be used to promote Pringles, one of their products. It also designs a plan for an integrated promotional strategy for Pringles. Task 1 – Scope of Marketing Communications1. Explain the communication process that applies to advertising and promotion.Communication in advertisement and promotion aims to ensure that that the messages that businesses intend to pass to their consumers are effectively relayed (Shimp & Andrews, 2013). There are different steps through which these messages undergo before arriving to their target audiences. In promotion and advertisement, the sender – in this case, the advertising company – encodes the message and relays it through a transmission device (Wharton, 2013). Encoding is the creative creation of cues that can either be verbal or non-verbal that will pass the intended message to customers in the most effective manner and also attract the highest possible attention among the target customers (Reynolds & Lancaste, 2013). After the message has been encoded, ideal transmission devices or avenues are used to pass the message (Wharton, 2013). With the different customer segments being targeted by companies, it is important to select the most ideal avenue through which the advertisement can be passed (Pride, 2013). The message is then decoded by the receiver, where it will trigger different actions in response to the advertisement, which include making purchases of the advertised products or services (Reynolds & Lancaste, 2013). Whereas companies expect the communication processes of advertisements to lack barriers, there are several that may limit the attainment of the intended advertisement objectives (Wharton, 2013). One of these is the presence of many other adverts by competing companies that may divide the attention of target consumers this is mainly referred to as clutter (Kaser, 2012).2. Explain the organisation of the advertising and promotions industry.The advertising and promotions industry com prises of different entities. These include advertisers, advertising agencies, media organizations and external facilitators (Friedlein, 2014). The roles played by all these parties contribute towards the success of the industry. To ensure effectiveness of this industry, different countries have different approaches of managing these involved parties (O’guinn et al., 2011). In the United Kingdom and Europe, there are different bodies that are involved in the running of the industry. These include the European Association of Communications Agencies (EACA), and the Promotional Marketing Council (PMC) (Warc, 2014). EACA represents media agency associations and full-service advertising across Europe (EACA, 2014). It is based in Brussels, Belgium, and focuses on the promotion for responsible effective and honest advertisement. The organisation also promotes high levels of professionalism and fosters close cooperation among different advertisers, agencies and media outlets in Europ e. PMC, on the other hand, represents the sales promotion industry. Some of the parties represented include suppliers, clients and agencies across several countries in Europe (Warc, 2014).3. Assess how promotion is regulated.Regulation involves the creation or certain rules and regulations to govern different activities in advertisement and promotion. In the United Kingdom, an advertising self-regulatory system for non-broadcast advertising was set up in UK in 1961. This step was taken to ensure that advertisements are responsible and achieve the purpose of making customers aware of products and their repurchase of the products. The UK regulates the promotion industry by using a combination of practice and legislation codes (Advertising Standards Authority, 2014). There are two regulatory committees that create, revise and monitor advertising codes. These are the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP). The BCAP code creates broadcast advertising rules while CAP creates rules for non-broadcasting advertising, direct marketing and sales promotion (Farrell & Gordon, 2012). These rules are enforced by the Advertising Standards Authority (ASA). With the changes that are always taking place in advertising, these rules are regularly revised to increase effectiveness (Kaser, 2012). However, keeping up with this pace is quite challenging because of the increase in advertisement avenues that has been made possible by technological advancements. As a result, increasing numbers of customers are falling prey to advertisers that advertise inexistent or poor quality products (Cho et al., 2014).4. Examine current trends in advertising and promotion, including the impact of ICT.The current trends in advertising and promotion have majorly been influenced by the increase in the use of the internet and social networking among target customers, which has largely been as a result of ICT development (Friedlein, 2014). There are various internet related trends in product advertising and promotion. These trends include; social media, online display advertising and mobile advertising. Advertisements on the social media, such as Facebook and Twi tter, are on the rise and are referred to as sponsored content (Seth & Kapoor, 2014). Companies are taking advantage of the growing number of people using these avenues because in total, there are approximately 2 billion people signed up to different social media platforms (Tuten & Solomon, 2012). Online display marketing is on the rise, and involves the advertisement of company websites on other websites that target consumers frequently use (Kaser, 2012). According to Persaud and Azhar (2012), an increase in the use of smartphones has also given rise to internet mobile advertising. This is where advertisers reach consumers personally through platforms, such as social media or sending links to company websites, in the form of text messages (Persaud & Azhar, 2012). Whereas these developments provide a convenience of reaching a wide range of clients in a short time and on a smaller budget, there are also different associated demerits (Friedlein, 2014). One of these is the information risk that customers and companies may be prone to because of hacking (Cho et al., 2014). Social media has been regarded by some researchers as one of the fastest avenues through which information passes. Thus, any mistake by a company that may tarnish its reputation can be detrimental to its brand (Tuten & Solomon, 2012). Task 3: Primary techniques of below-the-line technique of sales promotion1. Explain primary techniques of below-the-line promotion and develop a BTL campaign for the brand, â€Å"Pringles†Below-the-line promotionBelow-the line advertisement is a promotional strategy that tends to use other mediums apart from the typical ones like the internet, broadcast, print and billboards (Kaser, 2012). Many companies in the present-day business environment utilize this strategy alongside above-the-line and through-the-line advertisement (Reynolds & Lancaste, 2013). One of the main attributes of this approach to advertisement is that it is less expensive. However, many companies combine this with above-the-line promotions so as to maintain a better market position, below-the-line promotion being just as complement (Gautam, 2013). Several below-the-line advertisement techniques are discussed hereunder. Field marketing or promotion: It is a process through which salespeople target customers on a one-on-one basis with the aim of promoting certain products and services (Stone & Desmond, 2007). One of the advantages of this approach is that it provides customers with a close interaction with the product being promoted and the salesmen. However, this is time consuming and some customers may not be quite welcoming to the salespeople (Sigala, 2010). The use of coupons: this below the line approach to promotion involves handing coupons to prospective purchasers of commodities and offering incentives or discounts to attract customers, especially those who are price-sensitive (Wharton, 2013). Given that such approaches often offer product at reduced prices for a short duration, there is always a risk of reduced sales when the company resumes its original prices (Kumar & Rajan, 2012). Loyalty programs: These are packages that offer rewards to the frequent buyers of commodities due to their loyalty to the retail outlets (Grewal et al., 2011). Such programs are common in the airline industry, where frequent flyers of a given airline numbering a specified number of flights are awarded for their loyalty in different ways, which may also include free flights. These programs are however more ideal for customers with easy accessibility to the company products (Kaser, 2012).A below-the-line campaign for PringlesPringles is a potato and wheat manufactured snack owned and run under the Kellogg Company (Pringles, 2014). Below-the-line advertisement can be used to compliment the current promotional strategies used. One of the below-the-line approaches that can be used to market Pringles is the field promotion or field marketing approach. To effectively implement this promotional strategy, it is vital for the company to recruit salespeople that have the experience and skills needed to enable them convince people they have never met before to choose the Pringles over competing products in the market (Kaser, 2012). Small samples ought to be distributed for free or be sold at a lower price. Considering that the company mainly targets teenagers and students (Gillespie & Hennessey, 2010), it is advisable for the company to use younger salespeople who are more aware of how to approach and appeal to teenagers. The most ideal places that promoters of this product can target are those with high population of teenagers, like schools, colleges or recreational parks. Though this marketing approach provides an excellent avenue for building a relationship between the target customers and the brand, companies have to invest heavily in training salespeople or promoters to enable them deal with customers of diverse tastes and backgrou nds (Sigala, 2010).2. Evaluate other techniques that can also be used in this BTL campaign.Apart from the above below-the-line approach that can be used by Pringles, there are several other methods that may be adopted to boost sales and promote the product. They are examined below. Pringles can use the Intercept method, where trained sales personnel are positioned at retail outlets besides the shelves holding Pringles in retail stores and supermarkets (Stone & Desmond, 2007). Their main role is to persuade incoming buyers into the stores to purchase Pringles by highlighting their advantages over other competing products. Whereas this approach can increase the sales for the company, it has been criticized for causing impulse buying among customers (Pride, 2013). Sponsorship is also an ideal below the line promotional strategy that can be used by Pringles. This is whereby the company supports events and activities through provision of funds and other resources that are valuable to the success of the event (Woisetschlager & Michaelis, 2012). For Pringles, this strategy can be implemented by sponsoring sports for schools and youth concerts. Awareness of the company or products can be increased by ensuring by printing T-Shirts, caps or any other apparel to be worn by those attending the event. Even with this convenience that the strategy offers to customers, it can be quite cost intensive for the company depending on the size or magnitude of the event being sponsored (Lee et al., 2012). This may have an adverse impact on the company’s return on investment. Task 4: Plan Integrated Promotional Strategies1. Follow an appropriate process for the formulation of a budget for this integrated promotional strategyAn integrated promotional strategy refers to an approach to promotion where a company uses different avenues to and tools to increase the awareness of products (Kaser, 2012). This section presents a plan for a promotional strategy that can be used to market Pringles. Even with the current success that it enjoys across the markets that it operates (Gillespie & Hennessey, 2010), there is still a need for the company to penetrate more in the market and further increase its market share. To implement a successful promotional strategy, it is vital for the company to identify the resources or activities that will be involved. After they are identified, the appropriate budgetary allocation will be done to facilitate the strategy (Reynolds & Lancaste, 2013). The avenues that will be used in this promotion strategy are TV commercials, billboards and online advertisement through social media outlets. The budget is summarized as below. Promotional TechniquesBudget allocation TV commercials?1 million Billboards?100,000 Social media promotion YouTube video advertisements?50,000 Facebook?50,000 Twitter?50,000 Total?1.25 million 2&3: Carry out the development of a promotional plan for the Pringles and plan the integration of promotional techniques into the promotional strategy for PringlesThe table above represents the promotional techniques that will be used in the promotion of Pringles. TV commercials will be used by airing advertisements of the product on channels that air programs that are mostly viewed by the company’s target customers, who are teenagers and the youth (Saxena, 2010). The most ideal channels on which to air these advertisements are music or sports channels. Billboards will be effective if they are located in areas that are densely populated and are located close to outlets of the products. With an increasing number of people who have signed up on Facebook and Twitter social networks, advertising products on these sites also increases their visibility among the target audience (Tuten & Solomon, 2012). It also enables the company to actively engage with the customers that it is tar geting. Thus, it will be imperative for Pringles to consider utilizing these avenues for promotion.4. Appropriate techniques for measuring campaign effectivenessThere are different approaches that can be used by companies in measuring the effectiveness of their promotional campaigns. One of these is the amount of feedback from customers. This is usually mainly in form of inquiries through different avenues about the product being marketed (Pride, 2013). When inquiries are high, it means that the advertisement strategy was effective, and vice versa. Another approach that can be used is the estimation of sales prior to and after the launch of the promotional campaign or the return on investment (ROI) (Kaser, 2012). Successful promotional campaigns ought to result in an increase in sales levels of the company and create revenues that surpass the investment that was put in the promotional activity. For social media advertisements, tools such as SentiStrength can be used to assess the re ception of consumers to the advertisements. SentiStrenth is a sentiment measuring tool that evaluates the level of positivity or negativity of short texts that are mainly used in commenting on social media sites (SentiStrength, 2014). Conclusion Advertisement and promotion are vital components of the marketing mix. Some of the roles that they play include increasing of awareness among target customers about a company’s products and attracting new customers. This paper has addressed different issues that relate to this component of marketing. Under the scope of marketing communications, the paper has explained how the communication works process in promotion. It has also discussed how the organisation and regulation of the advertisement industry in the United Kingdom. The concept of below-the-line advertisement and an integrated promotional strategy that can be used to market Pringles have also been presented. For companies that intend to maintain their competitiveness in the market and attract a wide range of customers, it s vital for them to ensure that their promotional strategies are relevant to their target audiences. Whereas this paper has provided an in-depth understanding on the concepts of advertising and prom otion, in future, primary research can be incorporated, with members of the marketing department and a section of its target customers as respondents. References Advertising Standards Authority, 2014. About Regulation. [Online] Available at: http://www.asa.org.uk/About-ASA/About-regulation.aspx [Accessed May 2014]. Cho, S., Huh, J. & Faber, R.J., 2014. The influence of sender trust and advertiser trust on multistage effects of viral advertising. Journal of Advertising, 43(1), pp.100-11. EACA, 2014. About Us. [Online] Available at: http://www.eaca.eu/ [Accessed 31 May 2014]. Farrell, T. & Gordon, R., 2012. Critical social marketing: investigating alcohol marketing in the developing world. Journal of Social Marketing, 2(2), pp.138-56. Friedlein, A., 2014. Six trends in advertising you need to know for 2014. [Online] Available at: http://www.marketingweek.co.uk/opinion/ashley-friedlein/six-trends-in-advertising-you-need-to-know-for-2014/4009135.article [Accessed May 2014]. Gautam, A., 2013. A study on (below the line) promotion strategies of telecom industry in western (Up) circle (India) with special reference to Reliance Communication. European Journal of Business and Management, 5(22), pp.74-79. Gillespie, K. & Hennessey, ?.D., 2010. Global Marketing. Mason: Cengage Learning. Grewal, D. et al., 2011. Innovations in retail pricing and promotions. Journal of Retailing, 87, pp.43-52. Kaser, K., 2012. Advertising and Sales Promotion. Mason, USA: Cengage Learning. Kumar, V. & Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective. Journal of the Academy of Marketing Science, 40(1), pp.120-36. Lee, D.-C., Hung, L.-M. & Chen, M.-L., 2012. Empirical Study on the Influence among Corporate Sponsorship, Organizational Commitment, Organizational Cohesiveness and Turnover Intention. Journal of Management and Sustainability, 2(2), pp. 43-53 Mishra, P., 2009. Sales Management: Keys to Effective Sales. New Delhi: Global India Publications. O’guinn, T., Allen, C. & Semenik, R., 2011. Advertising and integrated brand promotion. Mason: Cengage Learning. Percy, L. & Rosenbaum-Elliott, R., 2012. Strategic Advertising Management. Oxford: Oxford University press. Persaud, A. & Azhar, I., 2012. Innovative mobile marketing via smartphones: are consumers readyMarketing Intelligence & Planning, 30(4), pp.418-43. Pride, W.M., 2013. Marketing 2014, 17th ed. Mason: Cengage Learning. Pringles, 2014. Products. [Online] Available at: http://www.pringles.co.uk/products [Accessed 31 May 2014]. Reynolds, P. & Lancaste, ?G., 2013. Marketing. New Jersey: Routledge. Saxena, R., 2010. Marketing Management 4E. London: McGraw-Hill Education. SentiStrength, 2014. Sentiment Analysis. [Online] Available at: http://sentistrength.wlv.ac.uk/results.php?text=Luois+Vuitton+have+nice+clothes+but+i+hate+their+prices&submit=Detect+Sentiment [Accessed 19 May 2014]. Seth, S. & Kapoor, K., 2014. Fostering Creativity & Innovation In Marketing Communication through Social Media. The International Journal Of Business & Management, 2(1), pp.19-24. Shimp, T. & Andrews, J.C., 2013. Advertising promotion and other aspects of integrated marketing communications. Mason: Cengage Learning. Sigala, M., 2010. The Handbook of Field Marketing: A Comprehensive Guide to Understanding and Outsourcing Face-to-face Direct Marketing. Journal of Product & Brand Management, 19(1), pp.67-68. Stone, M.A. & Desmond,J ?., 2007. Fundamentals of Marketing. London: Routledge. Tuten, T.L. & Solomon, M.R., 2012. Social Media Marketing. New York: Prentice Hall. Warc, 2014. Promotional Marketing Council. [Online] Available at: http://www.warc.com/ContentandPartners/PromotionalMarketingCouncil.info [Accessed May 2014]. Wharton, C., 2013. Advertising as Culture. Bristol: Intellect. Woisetschlager, D.M. & Michaelis, M., 2012. Sponsorship congruence and brand image: A pre-post event analysis. European Journal of Marketing, 46(3/4), pp.509-23.

Receivable Management Essay

The company will come to know about the existing flaws in the system. The recommendations would help the company to overcome the same. It will also help the company to know which portal is generating more revenue, which position and many other things which generate grab major part of the revenue. [pic] Management Of Accounts Receivable Management of receivables is a process under which decisions to maximize returns on the investment blocked in them are taken. Thus, the main objective of management receivable is to maximize the returns on investment in receivables & to minimize risk of bad debts etc. Because investment in receivables affects liquidity and profitability, it is, therefore, significant to maintain proper level of receivables. Accounts receivable represent sales that have not yet been collected as cash. It explains that merchandise or services in exchange for a customer’s promise to pay at a certain time in the future. Accounts receivables of a firm are created on both the side of the productive system. On one side of this system, the firm may make advance payments to the suppliers of the raw material to ensure timely supply, when the supplier holds the monopolistic position. On the other side of the productive system, accounts receivable are created by a firm when it sells its output on credit. These are termed as sundry debtors. Sundry Debtors constitute nearly 60% of the Accounts Receivables. Four Aspects Of Management Of Sundry Debtors: 1. Credit Policy needs to be determined. This involves a trade off between the profit on additional sales that arise due to credit being extended on the one hand and the cost of carrying those debtors and the bad debts losses on the other hand.

Building Acts and Contracts

* Site photos: * Discussion: – The room must be provided with natural lighting and ventilation with the area of window must be more than 10% of the floor area and the openings must not less than 5% of the floor area. – For this room, the floor area = 2. 62m x 3. 52m = 9. 22 m2 The window area = 1. 78m x 1. 195m = 2. 13 m2 Natural lighting = (2. 13 m2 / 9. 22m2) x 100% = 23. 1 % 23. 1 % 10% (comply with UBBL) Natural ventilation = 23. 1% 5% (comply with UBBL) Hence this room in Taman Bunga Raya is complying with Uniform Building By Law. Clause 39(3) * † Every room used for purpose of conducting classes in a school shall be provided with natural lighting and natural ventilation by means of one or more windows having a total area of not less than 20% of clear floor area of such rooms and shall have openings capable of allowing a free uninterrupted passage of air of not less than 10% of such floor area. † * Date: November 26, 2012 * Location: TARC Block M305 * Site photos: * Discussion: The classroom must be provided with natural lighting and ventilation with the area of window must be more than 20% of the floor area and the openings must not less than 10% of the floor area. * For this classroom, the floor area = 9. 08m x 7. 465m = 67. 78m2 The window area = 1. 785m x 1. 45m = 2. 59m2 6 windows = 6 x 2. 59m2 = 15. 54m2 Natural lighting = (15. 54m2/ 67. 78m2) x 100% = 22. 93% 22. 93% 20% (comply with UBBL) Natural ventilation = 22. 93% 10% (comply with UBBL) * So this classroom is complying with UBBL. Clause 39(4) â€Å"Every water- closet, latrine, urinal or bathroom shall be provided with natural lighting and natural ventilation by means of one or more openings having a total area of not less than 0. 2 square meters per water-closet, urinal latrine or bathroom and such openings shall be capable of allowing a free uninterrupted passage of air. † * Date: November 26, 2012 * Location: Toilet at residential house of Taman Bunga Ray a. * Site photos: * Discussion: * There are one water-closet and one bathroom inside. * 2 x 0. 2 = 0. 4 * Area of window = 0. 625m x 0. 635m = 0. 40m2 Since the opening has a total area of 0. 40m2 which is equal, hence it complies with the UBBL. B) Clause 42. 1 * The area of first habitable room in a residential building shall be not less than 11 square meters, * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photos: * Discussion: -the area of room shall be not less than 11 square meters For this room, the area is = 10m x 13m =130m2 130m2 11m2 (comply with UBBL) -Hence this room area is comply with Uniform Building By Law * The area of second habitable room in a residential building shall be not less than 9. square meters, * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -The area of room must be more than 9. 3 square meters; -Area of this room is 3. 5m2x 4m2 =14m2 14m2 9. 3m2 (Comply with UBBL) -Hence the second r oom area is comply with Uniform Building By Law * All the other rooms shall be not less than 6. 5 square meters in area * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -The room area must be more than 6. 5 square meters -Area of the room is 2. 75m2 x 3. m2 = 8. 525m2 8. 525m2 6. 5m2 (Comply with UBBL) -The area of room is more than 6. 5m2 so it is comply with Uniform Building By Law Clause 42. 2 The width of every habitable room in a residential building shall be not less than 2 meters * The width of every room in a residential building must be more than 2 meters * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -Refer to the photo above the width of room is 2. 75m -2. 75m 2m (Comply with UBBL) -Hence this room is comply with Uniform Building By Law Clause 42. 3 The area and width of a kitchen in a residential building shall be not less than 4. 5 square meters and 1. 5 meters respectively * Area of a kitchen must be more than 4. 5 square meters and width must be more than 1. 5 meters * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -The area of a kitchen is 7. 28m2 and width of kitchen is 2. 8m2 -Area 7. 28m2 4. 5m2 (Comply with UBBL) -Width 2. 8m2 1. 5m2 (Comply with UBBL) -Hence the area and width of kitchen is comply with Uniform Building By Law C) Clause 43 (a), (b), (c), (d) Clause 43 (a) * â€Å"†¦in the case of latrines or water-closets with pedestal-type close fittings, not less than 1. 5 metres by 0. 75 metre. † * Date: November 28, 2012 * Location: TARC Hostel Block J * Site photo: * Discussion: * Dimension of water closet : 1. 53m by 0. 85m * 1. 53m 1. 5m and 0. 85m 0. 75m, hence it complies with UBBL. Clause 43(b) * â€Å"†¦ in the case of water-closets with fittings other than pedestal-type close fittings, not less than 1. 25 metres by 0. 75 metre. † * Date: November 28, 2012 * Location: TARC Hostel Block J * Site photo: * Discussion: Dimension of water-closet: 1. 53m by 0. 85m * 1. 53m 1. 25m and 0. 85m 0. 75m, it complies with UBBL. Clause 43(c) * â€Å"†¦in the case of bathrooms, not less than 1. 5 square metres with a width of not less than 0. 75 metre. † * Date: November 28, 2012 * Location: TARC Hostel Block J * Site photo: * Discussion: * Area of bathroom = 1. 37m x 0. 86m = 1. 18m2 1. 18m2 1. 5m2 (n ot comply with UBBL) Width = 0. 86m 0. 75m (comply with UBBL) * Although the width of the bathroom in TARC Hostel is 0. 86m which comply with UBBL, but the area of the bathroom is too small which is 1. 8m2 and it did not meet the minimum requirement stated in UBBL which is 1. 5m2. Hence, this bathroom is not complying with UBBL. * Recommendation – we can increase the area of the bathroom by increasing the length of the bathroom to at least 1. 75m. Clause 43(d) * â€Å"†¦in the case the bathrooms with close fittings, not less than 2 square metres with a width of not less than 0. 75 metre. † * Date: November 28, 2012 * Location: Bathroom in residential house at Taman Bunga Raya. * Site photo: * Discussion * Area of the bathroom = 1. 5m x 1. 5m =2. 25m2 2. 25m2 2m2 (comply with UBBL) Width = 1. 5m 0. 75m (comply with UBBL) * Since the area of the bathroom is bigger than 2m2 and the width is more than 0. 75m, they all met the minimum dimensions required by UBBL. Hence, the bathroom with closet fittings in Taman Bunga Raya complies with UBBL. D) Clause 106 (1) 106(1)-In any staircase, the rise of any staircase shall be not more than 180mm and the tread shall not less than 255mm and the dimensions of the rise and the tread of the staircase so chosen shall be uniform and consistent throughout. * Date: November 28, 2012 * Location: TARC Bangunan Tan Siew Sin * Site photo: Discussion: * Dimension of staircases: 312mm x 133mm * 180mm 133mm and 312mm 255, it complies with UBBL. E) Clause 107(1), (2), (3) and (4) 107(1)-Except for staircase of less than 4 risers, all staircases shall be provided with at least one handrail. * Date: November 28, 2012 * Location: TARC Block A * Site photo: * Discussion: 4 risers /= 4 risers, so no need handrail and it complies with UBBL. 107(2)-Staircases exceeding 2225mm in width shall be provided with intermediate handrail for each 2225mm of required width spaced approximately. * Date: November 28, 2012 Location: TARC Bangunan Tan Siew Sin * Site photo: * Discussion: * Dimension of staircases: 5420mm * 5420mm 2225mm, it complies with UBBL. Clause 107(3)-In building other than residential buildings, a handrail shall be provided on each side of the staircase when the width of the staircase is 1100 mm or more. In these clause state that all the buildings except residential building, if the width of the staircase is equal or more than 1100mm, which is 1. 1m, handrail should be provided on each side of the staircase. * Date : 28th November 2012 * Venue : Staircase beside DK A, TAR College Site Photo: * Discussion : Width of staircase = 2. 53m, 2530mm – 2530mm 1100mm (stated in UBBL) so this staircase needed handrail on both sides. – This staircase is installed with both sides handrail, hence this stairc ase is comply with UBBL. Clause 107(4)-All handrails shall project not more than 100mmfrom the face of the finished wall†¦(†¦) This is the first part of Clause 107. (4) in UBBL, which means that if there is a handrail attached to the wall, the handrail should be projected out from the wall with a length of not more than 100 mm * Date : 28th November 2012 Venue : TAR College Cyber Centre * Site Photo : * Discussion : Total length projected out = 9. 3cm, 93mm – 93mm100mm (stated in UBBL) -Since this handrail projected out with 93mm, so this handrail comply with UBBL. Clause 107 (4)-(†¦)†¦ shall be located not less than 825mm and not more than 900 mm measured from the nosing of the treads.. (†¦) This is the middle part of Clause 107. (4) in UBBL, it means that the height of the handrail measured from the nosing of the treads should be in the range of 825mmto 900mm. * Date : 28th November 2012 * Venue : TAR College Cyber Centre Site Photo : * Discussion : Height of handrail = 84cm, 840mm -900mm 840mm 825mm (stated in UBBL) -Since the height of handrail is in the range of 825mm to 900mm, so it is comply with the UBBL. Clause 107 (4)-(†¦)†¦provided that handrails to landings shall not be less than 900mm from the level of the landing. This is the last part of Clause 107. (4) in UBBL. From this sentence show that the handrail at landing area should have the height of not less than 900mm measured from the landing. * Date : 28 November 2012 * Venue : TAR College Cyber Centre * Site Photo : Discussion : Height of handrail= 86. 5cm,865mm -865mm900mm (stated in UBBL) -Since the height is less than 900mm, so it is not comply with UBBL. * Recommendation: The handrail should be installed in a higher and measured before install. F) Explain the UBBL : part IV temporary works in connection with building operations Clauses 48(Commencement of building operation) (1) When there is any building works that started, the person that responsibl e for the construction work shall put a board with names, addresses and telephone numbers of the contractors and also person in charge. 2) Construction work only can start when there is a protective hoarding to separate building and public by approval and requirements of local authorities. (3) According to by-law 19, person who in charge shall obtain a temporary permit when protective hoarding is required. The protective hoarding is required to construct as shown in the approved protective hoarding plan. The constructed protective hoarding shall also be maintained in good condition during construction work to the satisfaction of local authority. Clause 49 (Responsibility of person granted temporary permits) There is some responsibility for the person who granted for temporary permit: a) Always keep the roadside drain unobstructed and clear to the satisfaction of local authority. b) Reinstatement on completion and adjustments to existing cables, pipes and other services on construction site according to requirements of relevant authorities. c) The end of the hoardings shall be painted in white color with a mark by red warning lights for safety during night time. d) Any accident and damages due to hoardings and railing to the property or persons. ) Always make sure that hydrant points or any other existing utility service installation must be unobstructed by hoardings or other materials. f) Always allow easy access over the roadside drain, to and from the adjoining verandah-ways by applying suitable openings with handrails at the end of the hoarding. g) Responsible to maintain the hoarding to the satisfaction of local authorit y. h) Always try not to damage and take good care on any existing services main with avoid overloading the ground or by any temporary construction. ) Upon the completion of works, it is a must to remove the hoarding together with all materials and debris on site. j) Always leave the site and drains clean and tidy and recover any damages to roads, drains, footways and also verandah-ways. Clause 50 (Cancellation of temporary permit) Local authority always has the right to determine the temporary permit due to breach of any above-mentioned conditions or any other reasonable reasons. Upon notification on determination of temporary permit, within one week time, the applicant shall remove all the hoardings, railings and other materials connected to public road. Clause51 (Vehicular access to site) There are some specified hours or peak hour that construction vehicular are restricted to access if necessary for avoiding obstruction of traffic nearby. Clause 52 (Rising mains to be installed progressively) According to by-law 232, rising mains shall be installed when the building designed exceed 18. 3 metres in height to the top most full floor. For the ease of fire fighting and precaution with providing fire fighting facilities during various stage of construction. References Uniform Building By-Laws. Building Acts and Contracts * Site photos: * Discussion: – The room must be provided with natural lighting and ventilation with the area of window must be more than 10% of the floor area and the openings must not less than 5% of the floor area. – For this room, the floor area = 2. 62m x 3. 52m = 9. 22 m2 The window area = 1. 78m x 1. 195m = 2. 13 m2 Natural lighting = (2. 13 m2 / 9. 22m2) x 100% = 23. 1 % 23. 1 % 10% (comply with UBBL) Natural ventilation = 23. 1% 5% (comply with UBBL) Hence this room in Taman Bunga Raya is complying with Uniform Building By Law. Clause 39(3) * † Every room used for purpose of conducting classes in a school shall be provided with natural lighting and natural ventilation by means of one or more windows having a total area of not less than 20% of clear floor area of such rooms and shall have openings capable of allowing a free uninterrupted passage of air of not less than 10% of such floor area. † * Date: November 26, 2012 * Location: TARC Block M305 * Site photos: * Discussion: The classroom must be provided with natural lighting and ventilation with the area of window must be more than 20% of the floor area and the openings must not less than 10% of the floor area. * For this classroom, the floor area = 9. 08m x 7. 465m = 67. 78m2 The window area = 1. 785m x 1. 45m = 2. 59m2 6 windows = 6 x 2. 59m2 = 15. 54m2 Natural lighting = (15. 54m2/ 67. 78m2) x 100% = 22. 93% 22. 93% 20% (comply with UBBL) Natural ventilation = 22. 93% 10% (comply with UBBL) * So this classroom is complying with UBBL. Clause 39(4) â€Å"Every water- closet, latrine, urinal or bathroom shall be provided with natural lighting and natural ventilation by means of one or more openings having a total area of not less than 0. 2 square meters per water-closet, urinal latrine or bathroom and such openings shall be capable of allowing a free uninterrupted passage of air. † * Date: November 26, 2012 * Location: Toilet at residential house of Taman Bunga Ray a. * Site photos: * Discussion: * There are one water-closet and one bathroom inside. * 2 x 0. 2 = 0. 4 * Area of window = 0. 625m x 0. 635m = 0. 40m2 Since the opening has a total area of 0. 40m2 which is equal, hence it complies with the UBBL. B) Clause 42. 1 * The area of first habitable room in a residential building shall be not less than 11 square meters, * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photos: * Discussion: -the area of room shall be not less than 11 square meters For this room, the area is = 10m x 13m =130m2 130m2 11m2 (comply with UBBL) -Hence this room area is comply with Uniform Building By Law * The area of second habitable room in a residential building shall be not less than 9. square meters, * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -The area of room must be more than 9. 3 square meters; -Area of this room is 3. 5m2x 4m2 =14m2 14m2 9. 3m2 (Comply with UBBL) -Hence the second r oom area is comply with Uniform Building By Law * All the other rooms shall be not less than 6. 5 square meters in area * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -The room area must be more than 6. 5 square meters -Area of the room is 2. 75m2 x 3. m2 = 8. 525m2 8. 525m2 6. 5m2 (Comply with UBBL) -The area of room is more than 6. 5m2 so it is comply with Uniform Building By Law Clause 42. 2 The width of every habitable room in a residential building shall be not less than 2 meters * The width of every room in a residential building must be more than 2 meters * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -Refer to the photo above the width of room is 2. 75m -2. 75m 2m (Comply with UBBL) -Hence this room is comply with Uniform Building By Law Clause 42. 3 The area and width of a kitchen in a residential building shall be not less than 4. 5 square meters and 1. 5 meters respectively * Area of a kitchen must be more than 4. 5 square meters and width must be more than 1. 5 meters * Date : 30/11/12 * Location : Residential house at Kepong Baru * Site photo : * Discussion : -The area of a kitchen is 7. 28m2 and width of kitchen is 2. 8m2 -Area 7. 28m2 4. 5m2 (Comply with UBBL) -Width 2. 8m2 1. 5m2 (Comply with UBBL) -Hence the area and width of kitchen is comply with Uniform Building By Law C) Clause 43 (a), (b), (c), (d) Clause 43 (a) * â€Å"†¦in the case of latrines or water-closets with pedestal-type close fittings, not less than 1. 5 metres by 0. 75 metre. † * Date: November 28, 2012 * Location: TARC Hostel Block J * Site photo: * Discussion: * Dimension of water closet : 1. 53m by 0. 85m * 1. 53m 1. 5m and 0. 85m 0. 75m, hence it complies with UBBL. Clause 43(b) * â€Å"†¦ in the case of water-closets with fittings other than pedestal-type close fittings, not less than 1. 25 metres by 0. 75 metre. † * Date: November 28, 2012 * Location: TARC Hostel Block J * Site photo: * Discussion: Dimension of water-closet: 1. 53m by 0. 85m * 1. 53m 1. 25m and 0. 85m 0. 75m, it complies with UBBL. Clause 43(c) * â€Å"†¦in the case of bathrooms, not less than 1. 5 square metres with a width of not less than 0. 75 metre. † * Date: November 28, 2012 * Location: TARC Hostel Block J * Site photo: * Discussion: * Area of bathroom = 1. 37m x 0. 86m = 1. 18m2 1. 18m2 1. 5m2 (n ot comply with UBBL) Width = 0. 86m 0. 75m (comply with UBBL) * Although the width of the bathroom in TARC Hostel is 0. 86m which comply with UBBL, but the area of the bathroom is too small which is 1. 8m2 and it did not meet the minimum requirement stated in UBBL which is 1. 5m2. Hence, this bathroom is not complying with UBBL. * Recommendation – we can increase the area of the bathroom by increasing the length of the bathroom to at least 1. 75m. Clause 43(d) * â€Å"†¦in the case the bathrooms with close fittings, not less than 2 square metres with a width of not less than 0. 75 metre. † * Date: November 28, 2012 * Location: Bathroom in residential house at Taman Bunga Raya. * Site photo: * Discussion * Area of the bathroom = 1. 5m x 1. 5m =2. 25m2 2. 25m2 2m2 (comply with UBBL) Width = 1. 5m 0. 75m (comply with UBBL) * Since the area of the bathroom is bigger than 2m2 and the width is more than 0. 75m, they all met the minimum dimensions required by UBBL. Hence, the bathroom with closet fittings in Taman Bunga Raya complies with UBBL. D) Clause 106 (1) 106(1)-In any staircase, the rise of any staircase shall be not more than 180mm and the tread shall not less than 255mm and the dimensions of the rise and the tread of the staircase so chosen shall be uniform and consistent throughout. * Date: November 28, 2012 * Location: TARC Bangunan Tan Siew Sin * Site photo: Discussion: * Dimension of staircases: 312mm x 133mm * 180mm 133mm and 312mm 255, it complies with UBBL. E) Clause 107(1), (2), (3) and (4) 107(1)-Except for staircase of less than 4 risers, all staircases shall be provided with at least one handrail. * Date: November 28, 2012 * Location: TARC Block A * Site photo: * Discussion: 4 risers /= 4 risers, so no need handrail and it complies with UBBL. 107(2)-Staircases exceeding 2225mm in width shall be provided with intermediate handrail for each 2225mm of required width spaced approximately. * Date: November 28, 2012 Location: TARC Bangunan Tan Siew Sin * Site photo: * Discussion: * Dimension of staircases: 5420mm * 5420mm 2225mm, it complies with UBBL. Clause 107(3)-In building other than residential buildings, a handrail shall be provided on each side of the staircase when the width of the staircase is 1100 mm or more. In these clause state that all the buildings except residential building, if the width of the staircase is equal or more than 1100mm, which is 1. 1m, handrail should be provided on each side of the staircase. * Date : 28th November 2012 * Venue : Staircase beside DK A, TAR College Site Photo: * Discussion : Width of staircase = 2. 53m, 2530mm – 2530mm 1100mm (stated in UBBL) so this staircase needed handrail on both sides. – This staircase is installed with both sides handrail, hence this stairc ase is comply with UBBL. Clause 107(4)-All handrails shall project not more than 100mmfrom the face of the finished wall†¦(†¦) This is the first part of Clause 107. (4) in UBBL, which means that if there is a handrail attached to the wall, the handrail should be projected out from the wall with a length of not more than 100 mm * Date : 28th November 2012 Venue : TAR College Cyber Centre * Site Photo : * Discussion : Total length projected out = 9. 3cm, 93mm – 93mm100mm (stated in UBBL) -Since this handrail projected out with 93mm, so this handrail comply with UBBL. Clause 107 (4)-(†¦)†¦ shall be located not less than 825mm and not more than 900 mm measured from the nosing of the treads.. (†¦) This is the middle part of Clause 107. (4) in UBBL, it means that the height of the handrail measured from the nosing of the treads should be in the range of 825mmto 900mm. * Date : 28th November 2012 * Venue : TAR College Cyber Centre Site Photo : * Discussion : Height of handrail = 84cm, 840mm -900mm 840mm 825mm (stated in UBBL) -Since the height of handrail is in the range of 825mm to 900mm, so it is comply with the UBBL. Clause 107 (4)-(†¦)†¦provided that handrails to landings shall not be less than 900mm from the level of the landing. This is the last part of Clause 107. (4) in UBBL. From this sentence show that the handrail at landing area should have the height of not less than 900mm measured from the landing. * Date : 28 November 2012 * Venue : TAR College Cyber Centre * Site Photo : Discussion : Height of handrail= 86. 5cm,865mm -865mm900mm (stated in UBBL) -Since the height is less than 900mm, so it is not comply with UBBL. * Recommendation: The handrail should be installed in a higher and measured before install. F) Explain the UBBL : part IV temporary works in connection with building operations Clauses 48(Commencement of building operation) (1) When there is any building works that started, the person that responsibl e for the construction work shall put a board with names, addresses and telephone numbers of the contractors and also person in charge. 2) Construction work only can start when there is a protective hoarding to separate building and public by approval and requirements of local authorities. (3) According to by-law 19, person who in charge shall obtain a temporary permit when protective hoarding is required. The protective hoarding is required to construct as shown in the approved protective hoarding plan. The constructed protective hoarding shall also be maintained in good condition during construction work to the satisfaction of local authority. Clause 49 (Responsibility of person granted temporary permits) There is some responsibility for the person who granted for temporary permit: a) Always keep the roadside drain unobstructed and clear to the satisfaction of local authority. b) Reinstatement on completion and adjustments to existing cables, pipes and other services on construction site according to requirements of relevant authorities. c) The end of the hoardings shall be painted in white color with a mark by red warning lights for safety during night time. d) Any accident and damages due to hoardings and railing to the property or persons. ) Always make sure that hydrant points or any other existing utility service installation must be unobstructed by hoardings or other materials. f) Always allow easy access over the roadside drain, to and from the adjoining verandah-ways by applying suitable openings with handrails at the end of the hoarding. g) Responsible to maintain the hoarding to the satisfaction of local authorit y. h) Always try not to damage and take good care on any existing services main with avoid overloading the ground or by any temporary construction. ) Upon the completion of works, it is a must to remove the hoarding together with all materials and debris on site. j) Always leave the site and drains clean and tidy and recover any damages to roads, drains, footways and also verandah-ways. Clause 50 (Cancellation of temporary permit) Local authority always has the right to determine the temporary permit due to breach of any above-mentioned conditions or any other reasonable reasons. Upon notification on determination of temporary permit, within one week time, the applicant shall remove all the hoardings, railings and other materials connected to public road. Clause51 (Vehicular access to site) There are some specified hours or peak hour that construction vehicular are restricted to access if necessary for avoiding obstruction of traffic nearby. Clause 52 (Rising mains to be installed progressively) According to by-law 232, rising mains shall be installed when the building designed exceed 18. 3 metres in height to the top most full floor. For the ease of fire fighting and precaution with providing fire fighting facilities during various stage of construction. References Uniform Building By-Laws.

EXAM 1 Essay Example | Topics and Well Written Essays - 1250 words

EXAM 1 - Essay Example Company reconciles these claims with its financial records that shows more growth through QSR.(Dunkin 2012 Annual Report p. 6) Long term mission of Dunkin Brand is to focus on long term sustainability. They have leveraged their expertise on research and development to come up with ideas that could help their stakeholders. To help their franchisees save on energy and water, save on costs for simple repairs, and engage in energy efficiency, Dunkin came up with a toolkit that solves this problem. It is also developing resources for a sustainable packaging solutions, and working on reusable cups and spoon.Dunkin is completing its research of sourcing of sourcing cage-free eggs and gestation crate-free pork by 2013. It also gives financial support to the local community through its various programs.(Riley, Christine.2013) Remote environment factors are issues which business have little or no control at all. For this reason, I consider economic factors as number one because it deals a lot on the economy of the company which it operates. i. e. the tendency of people to spend, availability of credit, level of disposable income, and trends of growth which could not be controlled by the organization. I ranked Social factors as second because understanding lifestyles of people, values, beliefs and opinions are significant in business decisions but business can go along with it. Political factors is ranked third, because following government regulations can be worked out; technological factors as fourth because it can be accepted as innovations and designs could be improved and last is ecological factors. This is the relations of the company to other living things such as air, soil and water which could be corrected through its CSR relations The number one competitive force shaping strategy of Dunkin is product adaptation and availability. Instead of developing new product, it focuses on growing the market

Giving a summary and offering a contemporary example Essay

Giving a summary and offering a contemporary example - Essay Example This is also called the male gaze. Under what is a broad umbrella of psychoanalysis, different theories vary there between. The basic method of psychoanalysis is the interpretation of the relative subjects’ unconscious conflicts, that later tend to interfere with his or her day-to-day normal functioning’s. These conflicts may pose a threat such as causing phobia, anxiety or depression. Feminism on the other hand, which generally fights for ideologies aimed at defining, as well as defending equal opportunities for women in the political and economical sector (Musa, 2010, 68). This gives a feminist the role to advocate for the rights and equalities of women. In light of Laura Mulvey, and her strong ideologies, there leaves a question to be answered, on whether it still is fair to characterize women mainly as objects of the male gaze. The media in general, portrays certain roles to be taken up by either men or women. However, its men who gain the upper hand, leaving women to fit in what are at times referred to as the excess positions. The issue is thus; could there be a reversed definition of the male gaze? Meaning, could there be a female gaze? Identifying with a female gaze is just but a mere identification with the masculinity issue (Halberstam, 2008, 93). When it comes to the question about media, Laura Mulvey views Hollywood as being a good example, and a proper definition of a monolithic construct. It is evident that films and media in general, aim at mass-producing daydreams and fantasies as well, but for what purpose. Women tend to suffer being objectified via the media, through unconscious desires, which are a creation founded in a patriarchal ideology. Mulvey further builds on her ideas, with the claim that with psychoanalysis, one is able and at a position to discover the fascination of media work, in terms of the individual subject, and certain social formations that continue to mould him (Mulvey,

Operational Risk Management of xx company Essay

Operational Risk Management of xx company - Essay Example But due to the worldwide credit crunch of 2007-08, the Lehman Brothers has resulted in a tremendous downfall. On September15, 2008, it filed for Chapter 11 bankruptcy, condemned to become the biggest bankruptcy filing in U.S. history and caused a downfall of the world’s financial system (Lounsbury and Hirsch, 2010, p.71). The federal government decided to not bail the company. The firm’s share fall more than 90% and shook financial stocks. The bankruptcy was mainly due to the sub-prime mortgage crisis. However, there were other factors also that were responsible for the failure of the company such as: the overall culture of the company, the tools they utilized and the risk management department. Lehman Brothers overleveraged themselves while not preserving the minimum capital required, depending on risk tools in isolation (Alman, Cudmore, and McVeigh, 2013, p.1). The company has obtained huge amounts of subprime mortgage debt and also the lower rated assets. In 2007, de spite the fact that the Lehman Brothers had closed its subprime mortgage division, it had uphold much of its subprime mortgage liability, therefore resulting in huge losses from the collapse of the subprime market. Its bankruptcy caused the investors to lose millions (Ferrell, Fraedrich and Ferrell, 2011, p.403). Lehman Brothers are exposed to various types of risk such as market and credit risk, counterparty risk, liquidity risk, country risk, operational risk and foreign exchange risk. This report will focus how they are exposed to these various types of risks, what are the threats of these risks and how they will manage these risks. Identification of Risk and Analysis of Threats Risk is the change or probability of a deviation from an anticipated outcome. In order for risk to be present there should be exposure and uncertainty. Risk is measured with the use of risk measurement framework and process (Hays and et al, 2005, p.3). It arises due to various causes such as macroeconomic or external shocks, for example foreign exchange crisis or liberalization-induced credit booms (Bank and Fund, 2005, p.213). Market, Counterparty and Credit Risk The Lehman Brothers was exposed to market counterparty and credit risk through the sudden collapse of its total return swap counterparty. The firm’s share also fall more than ninety percent due to market risk and shook financial stocks. It has been exposed to credit risk which has arisen from derivatives transactions and it has been revealed with the bankruptcy of this firm and has resulted in the credit default swap market. Loss due to credit risk has resulted in decline in the creditworthiness of borrower. During bankruptcy, the total notional value of credit default swap (CDS) trades indicating Lehman Brothers was around USD 72 billion. This has caused bilateral payments of USD 21 million among buyers and sellers of credit default swaps that allusion Lehman Brothers based on auction determined payments. Due to th e firm’s bankruptcy, this was the credit loss for the sellers of the CDSs. For the buyers, this amount signifies their

The Effect of Social Class on Educational Choices Essay

The Effect of Social Class on Educational Choices - Essay Example As the first step in this direction the neoliberal thought process regarding the issue and the idea of marketization, in particular, will be considered. Secondly, the essay will also look at the different ways by which the working class is affected by their educational choices. In this regard, my area of focus will be to observe how the working class parents view the different choices presented to them and also on the presence of any barriers that are likely to stop them from making the right choices for their child’s education. The third part of this essay will also see how the various choices affect the middle class. In section four this essay will investigate the implications of choice and its effect on social class as a whole. In the final section, the main argument of how choice is affected by social class will be presented along with supporting evidence. The 1988 Education Reform Act on the educational policy aimed to create a system of open enrolment and local management. Through this act, schools had to admit and enroll children whose parents had applied to the school. This resulted in schools operating as a quasi-market (Rikowski, 2007). However, the birth of Neoliberalism, from the liberal movements of the 1960s, had a profound effect on educational institutions including schools, colleges, and universities. The conservative government that Thatcher and John Major were leading introduced the idea of choice and more specifically the ‘parental choice’. Schools which have a clear market competition system provide solid evidence for this ground. Neo-liberal thinkers believe in product testing as they consider it to be very crucial and argue that it is the only way by which people can confirm whether the product would work or not. Thatcher and her team compared the way supermarkets convinced their customers to buy their p roduct to the case in schools.  

Cognitive Problems of Bilingual Speakers Essay Example | Topics and Well Written Essays - 750 words

Cognitive Problems of Bilingual Speakers - Essay Example Aphasic in bilinguals is a complex problem influenced by internal and external factors such as localization, "switch" interaction, suppression of a native language and a specific role of the right hemisphere of the brain. Questions specific to bilingual aphasia are added to those stemming from aphasia in general, such as whether aphasia is a general cognitive deficit or a language-specific impairment; whether it is a unitary phenomenon or admits of multiple syndromes; whether it is a deficit of competence or performance; and whether modality-specific deficits are aphasic symptoms. Theoretical positions on these issues will have consequences for hypotheses about bilingual aphasia and/or the representation of two languages in one brain. Some authors, for example, argue that patients are not aphasic unless their competence is impaired. Competence is considered not to be impaired when a deficit is not equally manifested in all modalities or when a patient undergoes spontaneous recovery. Moreover, because it is assumed that competence is common to both languages, if a bilingual is agrammatic for some aspect of the grammar in one of his languages, it is predicted that she or he will be agrammatic for those same components of the grammar in the other language ( Scholes, 1984). Thus, what recovers spontaneously in unilinguals and bilinguals as well as what is differentially deficient in bilinguals is not considered a result of impaired competence but of loss of access through some defective performance mechanism. Such a position therefore holds that any bilingual patient exhibiting nonparallel recovery is not aphasic. The unstated assumption behind the argument is the role of primary education and background of a person. Whether or not teachers call students aphasic who have lost the use of one of their languages or who have differential postmorbid proficiency in each language, it is of interest to the neuropsychology of language in general and of bilingualism in parti cular to examine whether nonparallel deficits do indeed occur, and if so, to investigate the mechanisms responsible for differential, successive, selective, antagonistic, and mixed recoveries. The article is well-structured and is based on substantial research and data analysis. A researcher gives a special attention to the systemic-dynamic approach and their age, proficiency and motivation among students. The researcher uses inductive reasoning using specific examples and data. The arguments and claims are well-supported and explained. The researcher underlines that there is no a priori reason to reject the possibility that each language might be subserved by its own competence, namely, that each grammar might be separately stored and/or processed. There is indeed no clinical evidence that there is only one underlying neurolinguistic competence for both languages, that is to say, one common neural substrate for language, undifferentiated as to specific language. If it can be shown that specific alterations in competence occur in one language and not in the other, then it is not unreasonable to assume that each language is subserved by different neurofunctional substrates. Further systematic investigations, based on large numbers of successive unselected cases and

Identify And Discuss The Main Factors In The Origins Of The Essay

Identify And Discuss The Main Factors In The Origins Of The Reformation Who Or What Was The Single Greatest Catalyst For Change - Essay Example While some causes for doubt where natural processes quite beyond the scope or prevention of the church of the times, such as in the case of the Black Death and subsequent plagues that periodically decimated the European population, others were undoubtedly the result of greed and bids for power, such as could be seen in the Western Schism. Finally, social changes ranged far out of the control of the church through a variety of factors. A growth in the population leading up to the reformation, coupled with significant changes in economic structures as agrarian workers moved to towns and villages began to produce a more literary public. This was encouraged by the invention of the printing press that made the production of books faster and more economical and thus making them more accessible to a wider audience. This, in turn, promoted the spread of Humanitarian ideas throughout the general public following a period of church failures. Thus, while it can be argued that Martin Luther was the biggest catalyst for change, he was heavily assisted by a variety of factors that came together at just the right time and place for his words to have maximum impact. The Black Death was the first of several waves of plague that would periodically decimate and terrorize the European population until a probable cause was finally identified. In this, the first of the plagues, the populace was more than terrified at the horrible curse that had been brought upon them, striking seemingly at random and completely unstoppable. Those suffering the illness might not know they’d contracted it for up to seven days and then would experience headaches, nausea, aching joints, swelling of the lymph nodes, high fevers and vomiting. Reports indicate as much as a third of all Europeans died of the disease and the mortality rate for those contracting it was reportedly as high as 75 percent (Luftus et al, 1999). In the face of this devastating and mysterious illness that

How do my consultancy project develop my skills Essay

How do my consultancy project develop my skills - Essay Example While English was the common language of conversation, yet the group members had different dialects and accents. Working with this group enhanced my ability to understand English when it is spoken in a variety of accents. While doing this project, I had a detailed insight into the merits and demerits of group work. Some of the merits of group work include having a wider knowledge-base, having a variety of perspectives, and having a well-organized team to make a structured and well-thought approach toward the achievement of goals. Some of the demerits of group work include problems of communication, and conflicts originating in the contrast of opinions and beliefs. I have realized the importance of good leadership for making a group achieve its optimal potential in work. Our leader had a democratic style of leadership. He included all group members in the decision making process and sought their opinions. This gave a sense of increased participation and engagement in the decision making process to all group members and they felt respected. As a result, their motivation for work increased. A very important skill that I improved as a result of this project was time management. In the consultancy project, we had definite and well-identified goals and milestones that had to be achieved within particular deadlines. While the milestones were numerous and the deadlines were close, we had limited resources to draw the help from. This imparted the need to be very particular about planning and scheduling so that the available resources could be made optimal use of. I made a Work Breakdown Structure (WBS) of the whole project in which I identified the key deliverables, work packages, and individual activities. I made the WBS on MS Project 2010. Having such a breakdown of the whole scope of the project enabled me to carefully assign the resources to each activity individually without over-allocating the resources. In the same way, after

Raphaels Portrait Leo X with Cardinals Guilio de Medici Essay Example for Free

Raphaels Portrait Leo X with Cardinals Guilio de Medici Essay In Nelson Minnichs religious interpretation of Raphaels famous portrait of Pope Leo X, Minnich first begins with the very basics of the portrait; what is contained within its canvas and why it is there. From small clues such as these, he is able to lay the foundation for which theories and conclusions can be based. He first points out the location of the figures in the painting. Minnich believes that they are in a large room, seated before a green cloth on the wall, or cloth of honor. There is some speculation, however, as to exactly where this room is located. Several theorists, as well as he, believe that the location is a room in the Vatican, perhaps the library. He points out that there is reflection of a window in several objects in the portrait, allowing more narrowing down the location even further and debunking the library idea. With the location not quite known, Minnich moves on to the color scheme. He points out that the painting is known for its use of red on the robes of the pope and cardinals, the furniture, and the table coverings. Red was considered a papal color, so this is not unusual in a papal portrait. What is unusual however, is the other two men accompanying the pope in the portrait who were painted in later. Minnich identifies these cardinals as Luigi deRossi, Leos first cousin, and Guilio deMedici, another of Leos cousins. Leo was extremely close with Luigi and this is shown by Luigis hands on Leos chair. Guilio was considered Leos right hand man, and is depicted as so in the portrait by being almost a part of Leos right arm. Minnich also points out that it is ironic that Guilio is depicted as a cardinal because his clerical status wasnt determined at the time. From here we move on to another important item in the portrait, the bell. This specific bell was made for Leo after his election and is a hand bell used for praying. Minnich explains that its presence is most likely to represent Christ in the portrait. Next to the bell is a magnifying glass which Minnich says is merely there to represent the popes nearsightedness. Leo would have needed the glass to read the next item on the table, his bible. The bible is obviously not an unlikely item, being that it is a portrait of a pope, but it is where the bible is opened to that is of importance; St. Johns Gospel. Minnich tells us that Leos first baptismal name was Giovanni, a name that came from this gospel. After inspecting the painting for obvious clues and symbols, Minnich is ready to discuss the possible reasons for the paintings existence. The first being the obvious, that it is merely a papal state portrait. He points out several reasons that this could be a wrong assumption. The painting was kept in Florence and not in Rome, like most papal portraits. It was much smaller than an average state portrait. And the most obvious objection was that there were three people present in the painting, which is highly unusual for a portrait. Minnich then suggests the possibility that Raphael was merely painting a family portrait. But then he quickly points out that no other of Leos relatives was involved. He also points out that the items involved, a bell, the bible, are not usually in state portraits. With the state portrait theory clearly discredited, Minnich tells readers of the theory that the painting is simply an occasional piece, saying that it was painted just to be displayed at the wedding of the Medici and Valois houses in lieu of the pope and his two relatives not being able to make the festivities. Minnich states that the clothing in the portrait clearly leads one to believe that the painting was done months before the wedding. The pope and his relatives would have to have known far in advance that they could not make the occasion and Luigi deRossi was actually recognized as being present the day of the wedding. He says that occasional pieces are not usually so planned out, but does however, mention that a lot would be explained had Raphael begun painting a portrait and then suddenly attempted to switch it into a wedding gift and add the two cardinals. Not fully committed to a purpose, Minnich takes a quick look at the eligious meaning behind the portrait. He mentions that Josephine Jungie has the most persuasive theory on the painting. She believes that the bible represents the stage of the Holy spirit, the bell represents the new age, and that Leo looking to the left represents his looking to the arrival of the new age, and thinking about his own appointment as an Angelican Pastor who will lead the Church in the final age. Minnich points out that this is persuasive because Leo was attempting to take on the roles that an Angelican leader would, yet points out the Jungie failed to find reason for the two cardinals in the portrait. He closes with admitting to readers that no one will ever really know Raphaels true intentions behind this famous painting. All we have is historical facts, symbols, ideas, and of course opinions to make up the reason for Pope Leo Xs portrait with Cardinals Luigi deRossi and Guilio deMedici.

George Washington and Benjamin Franklin Essay Example for Free

George Washington and Benjamin Franklin Essay George Washington is a revered figure in history. He was the first President of the United States and one of its beloved Founding Fathers. He was â€Å"Commander-in-Chief of the Continental Army upon whose victory the thirteen colonies depended to secure their separate and equal station among the powers of the earth† (Rediscovering George Washington, 2002, Introduction, para. 2). The usual facts aside, George Washington is a study of contrasting character traits, modesty and pride. Washington lived up to his legendary self with an immense awareness of who he was. In the book, Portrait of America (Oates Errico, 2003), Gordon S. Wood points that Washington’s greatest asset is his character; that he was representative of the 18th-century iconic image of a great man of virtue (Essay #10, II, para. 7 8). The eighteenth century was a very different era in many respects from the present that his personal concerns then may sound preposterous now. For example, Wood (2003) detailed that Washington was notoriously aloof in keeping with the image of a classical hero (III, para. 5), something that is bane nowadays for someone who occupies or dreams of coveting the highest office of the land. Wood (2003) exposed that Washington was very meticulous of himself especially in the company of others constantly cultivating the ideals of being a proper gentleman from his physical bearings to his personal manners(II, para. 15). He certainly considered his reputation his treasure and he protected it all his life (III, para. 6). There lies his enigma, the possession of two contrasting traits, modesty and pride. Wood (2003) further emphasized that it was his moral character that set him off from other men (II, para. 7). This moral steadfastness has served him well in tempting moments. It is worthy to know that Washington acknowledged but was quite insecure about his lack of formal education compared to his learned peers. Self-criticism impeded his actions like his refusal to travel to France finding to have a conversation through an interpreter indignant to a man of his stature, as Wood (2003, II, para. 16) pointed out. This shortcoming produced a very modest man who had the humility to surrender his powers and retreat from public life, an unprecedented act in the Western world (Wood, 2003, III, para. 2) and which only enhanced his image of greatness. Throughout history, the intoxication of power has often cultivated greed out of its possessors. Coming out of retirement and leading the Philadelphia Convention in 1787, Washington’s untarnished reputation was crucial to the ratification of the proposed Constitution. His reputation then at stake, he worked hard to have it ratified (Wood, 2003, IV, para. 1). This was the typical Washington work ethic: a concern for validation of his deliberate act in the eyes of his peers then and for the future generation. Being the President of a young nation, Wood (2003) pointed that â€Å"Washington was keenly aware that everything he did would set precedents for the future† (V, para. 1). His political contributions are still pervasive today, a testament to his leadership endurance. Wood (2003) concluded that Washington was responsible for establishing the president’s independent role and for making him a dominant figure in the government. He also set the Senate’s limited advisory role to the president in the making of treaties and the appointment of officials. Most importantly, he single-handedly institutionalized the two-term limit of the presidency that it was included in the 22nd amendment to the Constitution in 1951 (V, para. 2, 3, 7). Another outstanding Founding Father who is best known for his scientific pursuits than his understated political contribution is Benjamin Franklin. In Portrait of America (Oates Errico, 2003), Richard B. Morris (Essay #6) described Franklin at the beginning of his essay as â€Å"deceptively simple and disarmingly candid, but in reality a man of enormous complexity†. Like George Washington, Franklin was also concerned about living a virtuous life although he was a much more relaxed character than the famous general. Franklin is one who â€Å"seems made of flesh rather than of marble† (Isaacson, 2003). Both bettered themselves through purposeful self-improvement to make up for their lack of formal education. Franklin was blessed with a myriad of talents he used wisely: he was a writer, printer, entrepreneur, skilled negotiator, diplomat, scientist. He espoused such virtues of diligence, frugality, self-discipline, honesty. He loved making lists and the most significant of such is â€Å"as a young man, he made a list of personal virtues that he determined should define his life† (Isaacson, 2006). Franklin used his pen for his causes proving the commonly known expression, the pen is mightier than the sword. As a prolific writer Franklin wrote under the pseudonyms Mrs. Silence Dogood, a character that showed â€Å"the quintessential genre of American folksy humor† (Isaacson, 2006) then later showed more of his humorous side as Poor Richard Saunders for his annual almanac. Satirical writing is still in practice today especially in the criticism of public figures. His affable nature enabled him to successfully temper dissension during the heated deliberations of the proposed Constitution. He was against tyranny especially slavery despite him having black slaves in 1757. He never hesitated to promote his advocacy for freedom of the press and expression, still very much one of the prevalent rights issues in society today. References Isaacson, W. (2003, June 29). Citizen Ben’s Great Virtues. Time Magazine Online. Retrieved October 16, 2006 from the World Wide Web: http://www.time. com/time/2003/franklin/bffranklin. html. Morris, R. B. (2003). Meet Dr. Franklin. In Oates, S. B. , Errico, C. J. (Eds. ), Portrait of America: Volume One: To 1877 8th Edition (Essay # 6). Boston: Houghton Mifflin Company. Rediscovering George Washington (2002). PBS. Retrieved October 16, 2006 from the World Wide Web: http://www. pbs. org/georgewashington/father/index. html. Wood, G. S. (2003). The Greatness of George Washington. In Oates, S. B. , Errico, C. J. (Eds. ), Portrait of America: Volume One: To 1877 8th Edition (Essay # 10). Boston: Houghton Mifflin Company.

Energy Meter Reading Using Bluetooth Technology

Energy Meter Reading Using Bluetooth Technology This project is designed with microcontroller, Bluetooth transmitter Receiver, and data cable with PC. Bluetooth is an industrial specification for wireless personal area networks (PANs).Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency. In microcontroller we can program the cost per unit. So it receives the pulse from signal conditioning unit and increments the count value. Corresponding unit and cost are displayed on the LCD display. In this project the energy meter will send the meter reading to the Bluetooth device via the microcontroller. The Bluetooth thus transmits the data and sends it to the receiving side which will be indicated on the computer screen. The reading can be sent back after sufficient calculation to the energy meter display via Bluetooth devices. Introduction: A huge manpower is arranged by electric power company to collect the electricity meter reading. It is a costly job and easily getting wrong readings. In some cases, the staff of electric power company is not able to enter the private house and hence needed to estimate the power usage. An innovative solution is created to simplify the job by using Bluetooth technology. Meter reading can be taken easily and efficiently by using a Bluetooth device connected to the electric power meters with Bluetooth module installed. By using this solution, it eliminates the human error and does not need to estimate the electricity usage anymore. As a result, electric power company can reduce the operation time dramatically. This project basically aims to provide a new wireless design for Energy Meter Reading using Bluetooth Technology. Traditional system: During a research at the Tamil Nadu Electricity Board, a questionnaire was conducted about the traditional methods of Assessment of Meter Reading followed in Tamil Nadu and was found that few years ago there were readings taken manually and costs generated by manual calculation which has now been replaced by the project called BEST (Billing for Essential Services in TNEB) scheme which has two phases of implementation. With this project TNEB plans to computerize all their collection centers spread across Tamil Nadu. A handheld device is used by the assessor to generate the bill of the consumer based on the observed reading. The remote rural office of TNEB is being connected to a circle office and the circle office is being connected to the Regional office. Gemini Communication Ltd (GCL), a Chennai based leader in Communication Networking solutions did the first phase for about 456 Collection centers spread across 9 regions and deployed the servers and storage products for this network and hence the data that is being typed in at the remote rural office will automatically be saved in the server of the Regional office. In the second phase TNEB would implement the system in 8 regions catering to 1725 collection centers. This is the second phase of the project and will be used by 8 Chief Engineers and expected to benefit over 1.5 crore consumers. Proposed system: However in the existing system there is no solution provided for the misread meters and manual errors by the assessors. Also it does not provide a solution to reduce the manpower required as assessors. The proposed method is that of a wireless meter reading system. A mobile van or motorbike can be used by the staff to visit a street and it is required to enter only the building code to access all the meter readings of the building. The proposed design involves a microcontroller block that read up to 16 energy meters per building. Then the bill of the individual meter will be generated and displayed on the LCD screen of the microcontroller at the consumer end. This system will provide the readings of each and every meter in a building even if the staff is unable to enter the building. There are further uses of this system which are mentioned in the advantages section. Originality/value: This system has many significant excellences, such as wireless networking, low-workload, great quantity of data transmission, time- saving, security. It is an integrated system with complete hardware, software, and database implementation. Block diagram: Devices used and working: 1. Electricity meter The first block is an electric meter that is to be read. An Electric meter or energy meter is a device that measures the amount of electrical energy supplied to a residence or business. These are customers of an electric company. The most common type is more properly known as a (kilo) watt-hour meter or a joule meter. Utilities record the values measured by these meters to generate an invoice for the electricity. They may also record other variables including the time when the electricity was used. Fig.1: Energy Meter Typical Energy meter data 5-10 v 240 v 50 Hz 1200 revs/kwh 2. IR Transmitter and receiver For the microcontroller to understand the meter reading, we need an IR setup which consists of an IR transmitter and receiver. The transmitter transmits an IR ray via a hole made in the meter disc, and the receiver receives it whenever the hole comes right in straight line with the IR ray. This happens on completion of each revolution of the disc. So this ensures that the microcontroller has track of each revolution and the counter works accordingly. A typical Infrared diode emits a beam of light that reaches the device. A 940 nm wavelength LED is typical. This infrared light is invisible to the human eye but carries signals that are detected by the appliance, as well as by the sensor of a digital camera. The presence of a carrier signal can be used to trigger a function. After the demodulation of the received signal, the appropriate frequency filters are applied to separate the respective signals. Nowadays digital procedures are more commonly used. Fig.2: IR transmitter and receiver 3. Digital comparator The comparator shown in the block diagram is used to sense a high pulse each time the IR receiver receives an IR light. And the comparator compares the coming signal to previous signal. If they are different the output is given as high and if they are same the output is zero. This ensures that when the meter stops on one reading the microcontroller stops counting. A digital comparator is a hardware electronic device that compares two numbers in binary form and generates a one or a zero at its output depending on whether they are the same or not. A comparator can be simulated by subtracting the two values (A B) in question and checking if the result is zero. This works because if A = B then A B = 0. Comparator Operation Input Vs. Output Results Current WILL flow through the open collector when the voltage at the PLUS input is lower than the voltage at the MINUS input of the opamp. Current WILL NOT flow through the open collector when the voltage at the PLUS input is higher than the voltage at the MINUS input of the opamp. 4. 8051 Microcontroller The microcontroller is used to count the pulses coming from the comparator output and to interface it to the Bluetooth device for Transmission and reception. It also interfaces to the LCD display so that the incoming Bill details can be displayed. The microcontroller consists of following sections: 4 Kb program memory. 128Kb RAM (including SFR(special function registers) as well) satisfies basic needs. 4 ports having in total of 32 input/output lines exist. Fig.3: 8051 Pinout and Basic Architecture The diagram above shows the 8051 pinout. The chip is a 40-pin package. Port 0 pins 32 to 39 make up the 8-bit I/O port 0. However, if external memory is used, these lines are used as a multiplexed address and data bus. Port 1 pins 1 to 8 make up the 8-bit I/O port 1. Port 2 pins 21 to 28 make up the 8-bit I/O port 2. However, if external memory is used, these lines make up the high-byte of the external address (A8 to A15). Port 3 pins 10 to 17 make up the 8-bit I/O port 3. However, each of these eight pins also has an alternate function, as detailed in the table below: External data memory read strobe RST the reset input is on pin 9. This pin is used for resetting the 8051 (i.e.; loading the PC with the correct startup value). EA-bar the external access, on pin 31, is used for enabling or disabling the on-chip ROM. When tied high (5V), the 8051 executes instructions in internal ROM when executing in the lower 4K (8K for the 8052) of memory. If tied low the 8051 will always execute instructions in external memory. The 8031 and 8032 should always have pin 31 tied low as there is no internal code memory. ALE the address latch enable is on pin 30. The ALE is used for latching the low byte of the address into an external register. PSEN-bar the program store enable is an output signal on pin 29. This signal is used for fetching instructions from external code memory. The microcontroller memory is divided into Program Memory and Data Memory. Program Memory (ROM) is used for permanent saving program being executed, while Data Memory (RAM) is used for temporarily storing and keeping intermediate results and variables. All 8051 microcontrollers have 16-bit addressing bus and can address 64 kb memory. 5. Bluetooth The Bluetooth device is used create the contact between the Consumerà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s meter and the Assessorà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s laptop or any Bluetooth enabled device which has the Billing Software in it. Bluetooth is the term used to describe the protocol of a short range (10 meter) frequency-hopping radio link between devices. Bluetooth is acceptable for situations when two or more devices are in proximity to each other and dont require high bandwidth. Bluetooth networking transmits data via low-power radio waves at frequency of 2.45 gigahertz (actually between 2.402 GHz and 2.480 GHz, to be exact). This frequency band has been set aside by international agreement for the use of industrial, scientific and medical devices (ISM). A personal computer must have a Bluetooth adapter in order to be able to communicate with other Bluetooth devices (such as mobile phones, mice and keyboards). 6. Visual Basic The software used to enter the received readings and generate the billing cost details is Visual Basic as the front-end software and SQL as the back-end software where the database of each consumer gets stored. Visual Basic is a Graphics User Interface (GUI). The main object in Visual Basic is called a form. Controls are things like text boxes, check boxes and command buttons. Controls are chosen from the Visual Basic à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"tool boxà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ . Once forms/controls are created, you can change the properties (appearance, structure etc.) related to those objects in that particular objects properties window. From this window, you choose the property you want to change from the list and change its corresponding setting. Once all your objects are created, you can combine them to form a single executable program that can be run outside of the Visual Basic environment, in Microsoft Windows as shown: Advantages: Issues with Stand-alone meter reading Highly Person dependant. Human errors cannot be avoided. Accessibility of meters in rural/ Agricultural zones. Energy Audits performed based on bill collection which is highly inaccurate. Billing done mainly on estimated/ monthly average basis Inability to monitor and control discrete loads Billing cycle requires excessive time. Electric company benefits Smart automated processes instead of manual work Accurate information from the network load to optimise maintenance and investments Customized rates and billing dates. Streamlined high bill investigations. Better network performance and cost efficiency. Demand and distribution management. More intelligence to business planning. Better company credibility. Customer benefits Precise consumption information Clear and accurate billing Better and faster customer service Disadvantages: Applying the system in large area with multiple subscribers is not a straightforward task; the system may need some modifications. Bluetooth device costs are affordable only by Apartment residents or residents of colonies but not independents. Future developments: In our project we have used the old fashion mechanically operating meters but they are easy to tamper with. In future digital meters can be used for this project once they become cheaper. The other proposed advancement that can be made is the use of other wireless communication devices. Bluetooth model was used by us essentially for lab testing purposes. The more favourable options could be Modems and Zigbee devices that provide both range and better security. They were not chosen for this project due to budget restrictions.

Sea Fever Essay -- English Literature

Sea Fever - speech Good morning Miss Allison and class, the poem I chose is Sea Fever by John Masefield. John Masefield, was only 22 years old when he wrote the simple yet moving lines in his poem 'Sea Fever'. He was born in 1878, in, England. Young Masefield wanted to be a merchant marine officer and at 13 he spent two and a half years on the school ship and afterwards was apprenticed aboard a sailing ship, bound for Chile. In Chile he became ill and left the sea and returned to England. In 1902 Masefield published his first volume of poems, 'Salt-Water Ballads' John Masefield's poem "Sea Fever" is a work of art that brings beauty to the English language through its use of rhythm, imagery and many complex figures of speech. Sea Fever is a classic, English poem about the poet’s strong longing to return to the sea. It is a description of a man who reflects on what his life used to be like when he was a sailor. In Stanza one, the man yearns to be sailing the oceans once again. He remembers the solitude and the natural environment around him, such as the sky, with its stars to guide him in the right direction, as well as the wind that made his ship shake and its sail to billow. He also recalls the grey mist of the ocean. In stanza two, the man describes his yearning in stronger terms, when he describes the tide of the ocean as ‘a clear call that may not be denied’. The man also remembers various aspects associated with the sea, such as the white clouds moving in the sky, the foam and spray, as well as the sound of the sea gulls. Stanza three is a further description of the man’s life at the sea. He recalls his life as being similar to the wandering life of a gypsy. He remembers being at the helm of his sh... ...ng or mood of each stanza. Firstly, a mood of solitude is expressed in this picture, through the tall ship, being isolated in the open seas, crossing storms, secluded from all civilisations. Secondly, a mood of deep yearning, hunger and frustration is depicted in this picture with the flung spray and the blown spume, being very important features in this picture. This picture also shows the longing shared between the speaker and the ocean. Thirdly, in this picture, the mood of freedom and independence is reflected through the freedom of a whale and a sea gull. The colours I chose for this picture are very peaceful, with blues and greens and whites, showing the true calmness of the sea. The themes in "Sea Fever, the longing the speaker has for the sea and the comparison of life to a sea voyage, are also seen in the pictures I have displayed on my poster.

The Important Role of News Reporters Essay -- Exploratory Essays Resea

The Important Role of News Reporters Every morning when I get up, the very first thing I do is turn on the TV--but not for cartoons or MTV. It has become a habit for me to watch the news in the morning. I feel the need to know what is going on because I know that no matter where the news happens, 99 percent of the time it will, directly or indirectly, affect me or people I care about. The broadcast media has become a part of my life and the lives of almost everyone in the Western world. We may not know the names of our senators, but Katie Couric or Tom Brokaw are familiar names in every American household. Not many of us realize, however, that the job of the news reporter is not as glorious as we imagine. This paper will offer you a closer look on what goes on behind the TV screen or radio microphone. Like all other discourse communities, news reporters have their own jargon. It consists mostly of technical terms describing different aspects of news production. In radio, there are voicers, readers, Q&A's, and packages--all of these are types of stories. Voicer is a news story voiced by a reporter; reader is a script of a news story read by a news anchor; Q&A is an interview; and package is a news story produced and read by a reporter that also includes parts of interviews or natural sound. A particular feature of a news reporter's jargon is that very often there are a couple of different terms for one concept. For example, other words for "package" are "wrap" and "feature"; "cut," "bite" (or "soundbite") and "actuality" all refer to a part of an interview. But in most cases, the jargon of the news reporters is much more understandable to an outsider than, for example, the specialized language of chemists. The goal of repo... ...oofness hurt press credibility, ABC's Cokie Roberts says." Freedom Forum Online News. http://www.freedomforum.org/freedomforum/news/971003ca.html (9 October 1997). Germer, Fawn. "How Do You Feel?" American Journalism Review June 1995: 36-42. Kemkes, Michelle. " 'If it bleeds it leads,' isn't the motto at KVUE-TV." Minnesota News Council Newsletter, Summer 1996. http://www.mtn.org/newscouncil/Summer96/KVUE.html (9 October 1997). Rather, Dan. "Journalism and the Public Trust." Humanist Nov./Dec. 1990: 5-8. Scanlan, Frank. Personal interview. 10 October, 1997. Shaw, David. "Beyond Skepticism: A Negative Spin on the News." Los Angeles Times 17 April 1996: Al. Shook, Frederick, et al. The Broadcast News Process. 5th ed. Englewood: Morton Publishing, 1996. Valente, Judith. "Do You Believe What Newspeople Tell You?" Parade 2 March 1997: 4-6.

The Island Of Dr. Moreau Essay -- essays research papers

In 1896 H. G. Wells had the first edition of ' The Island of Dr. Moreau'; published. The book took place primarily on an island in the Pacific Ocean. On this island Dr. Moreau and his assistant ( Montgomery) performed dangerous, secret experiments on humans and animals. When Wells wrote this he knew nothing about DNA, cloning, or chromosomes but he did use his scientific imagination. Wells realized that society was beginning to rely on science too much in the late nineteenth century. He wrote this book to issue a stern warning for future societies against their own scientific advancements. He knew that just like his society others will want to quench their appetite for this tasty treat called vivisection or cloning. He knew that eventually the progress of society would lead to the all or nothing control of the evolutionary processes.   Ã‚  Ã‚  Ã‚  Ã‚  This brings me to one of Wells' most important ideas that he wanted to tell his readers. That was the idea of vivisection or cloning of humans and animals. In todays world we are trying to control evolution by furthering our studies into cloning. He was right about his expectations of future societies and his ideas about how scientific advancements would affect our world. It was different because when this book was published it got horrific reviews for being too outlandish with its views on society. I think that if the book was published today it would be raved as a good warning for all the cloning scientists. Tod...

Green School Initiatives Essay

Introduction – Kate The idea of â€Å"Green Initiatives† in schools at any age level is a positive step towards installing sustainability in the minds of future generations. To reduce the amount of energy needed, recycle rain water, lessen landfill space and cut the barrels of oil used by Americans daily; can insure that our natural resource will be intact for many years to come. However, obstacles to Green Initiatives are costs, program management and proper data collection. Is it possible to initiate Green Methods in schools and really save cash as a result? It is possible. Let us examine which eco-friendly ideas work for institutions and which do not. Relevant Facts – Mandy, Miranda, Kate, Tomika & Alicia Why should schools â€Å"go green? † When a school â€Å"goes green,† that school is making the choice and the commitment to make their school more environmentally friendly. This includes doing things â€Å"to reduce carbon footprint, or the amount of carbon dioxide emissions produced† (Whelan, 2007). More and more, taking care of the environment is becoming an issue among people. They all want to know what they can do to make their environment safer and cleaner. Schools are becoming no exception to this endeavor. It does not take much for a school to make a difference. It can be something as simple as recycling plastic water bottles or something more complex such as installing energy-efficient solar panels in the roofing. Today’s schools have become more environmentally aware and many would like to incorporate green learning and living into their school systems. The definition of a green school is â€Å"a school building or facility that creates a healthy environment that is conducive to learning while saving energy, resources, and money† (www. greenschool-buildings. org). A school can be green in many ways; primarily this paper focuses on how a school can best go green. Much of what is discussed is school construction and renovation; however we also highlight some other areas in which schools can initiate green methods. The nation’s schools are currently built to code and meet government health and safety standards; is this enough or is there a better way? A study was performed of 30 green schools built 2001 – 2006 in 10 states. Some highlights from that study include: ? Green school construction costs less than two percent more compared to conventional schools, at about $3 per square foot. ?Direct and in-direct financial savings to the school and community were about $70 per square foot – 20 times as high as the cost of going green. ?Green schools, on average, use 33% less energy than convention schools. ?Reduction of average water use by 32%. Because of the process of water storage the school created with their green design, the city of Dedham, MA valued the improvement at $400,000. ?Highly reflective green roofs life expectancy to last 30 – 50 years or longer. ?An average reduction of 38. 5% in asthma, over five separate buildings, due to improved air quality. ?Today asthma rates are rising 20-50% every ten years throughout the world (Holguin 2004) There are some other reasons that schools choose to get on the good side of the environment by going green. An important reason behind this decision is in an effort to â€Å"provide a healthy, productive, comfortable environment for students and staff† (Lafee, 2010). This is because going green calls for cleaner air If a school is more environmentally sound, it is more likely that there will actually be a decrease in students being absent because of the cleaner air. Building green is especially beneficial to those students that have breathing problems. Many schools, as they are going green, are beginning to install solar panels in an effort to conserve energy and create clean energy. What are the benefits of using solar panels? They range from â€Å"economic, health, environmental, and financial benefits† (What Are the Benefits of Solar Power? , 2010). By using solar panels in schools, the schools are saving money on their electric bills. Solar panels are allowing schools to cut down on air pollution. Rather than cleaning them every month, solar panels only have to be cleaned once a year. Solar energy panels also allow for the demise of deadly fumes from fuels such as kerosene and gasoline. This makes for cleaner air indoors, which leads to a decrease in respiratory issues. The use of solar energy panels does not put out carbon monoxide, so they improve the quality of air. Finally, using solar panels in schools will allow â€Å"children to understand the significance of green architecture and renewable sources of energy† (Solar Energy Finally†¦, 2010). Wind power is used through the use of wind turbines that are installed inside the school grounds. By installing wind turbines on school land we bring other benefits to the school. As with solar panels, wind power also decreases a school’s electric bills. Using wind turbines give schools certain tax breaks. Having a wind turbine also â€Å"adds an experiential dimension to the schools’ science, math, and civic classes† (The Benefits of Wind Power, 2010). There is a program called the Wind for Schools Project whose purpose is to â€Å"install small wind turbines at rural elementary and secondary schools while developing Wind Application Centers at higher education institutions† (Wind for Schools Project, 2010). The program basically educates schools on the use, as well as the benefits of, wind power. One of the biggest ways that schools are going green is by having the students recycle their empty plastic milk and beverage containers after lunch. Schools put recycling bins in their cafeterias in an effort to encourage students to put their containers in them rather than a garbage can. What are the benefits? Doing this â€Å"conserves resources, helps the environment, saves schools money on disposal costs, creates the volume needed to have a viable recycling program, and teaches children social responsibility† (Why Recycle Plastic Milk and Beverage Bottles? , 2010). An additional benefit of recycling plastic beverage containers is that leaks and odors are decreased because the plastic containers have caps on them, and the students are encouraged to replace the caps on the empty containers. The types of containers that are recyclable are â€Å"all plastic beverage bottles (i. e. milk, soda, water, juice) and aluminum cans† (Recycling Plastic Milk Bottles At School, 2010). While it is true that recycling in schools is dependent upon the school district, most school districts are on board with this form of going green. They are willing to make the accommodations that are needed for this endeavor. The concept of a school going green may be better understood by its students if they are a part. If they feel that they are part of something, it will make them want to try harder. Green schools offer other advantages that might not be immediately apparent. The school is actually a teaching tool. Think about it. High school students could actively learn about renewable energy from the school’s solar panels. The middle school students could study ecosystems in their own wetland. The elementary students could grow organic vegetables and eat them for lunch. The student(s) would receive the full green experience. An additional way students are applying these concepts in the classroom are in art classes, instead of having students use recyclable materials, allowing them to use materials from nature. This can include making projects with leaves, sticks, sand, or any other outside objects. Not only is this fun for the students, but it is also environmentally-friendly. â€Å"There are different ways to create a work of art using found objects† (Kauffman, 2009). Students who use natural objects are more likely to be inspired. And using natural materials is very cost-effective for the schools. This type of art is especially rewarding to smaller children. This is because they get to â€Å"play† with stuff. Normally would not have the chance to. Some elementary schools have started implementing â€Å"garbage art. † Garbage art supplies include â€Å"beans, rice, buttons, fabric, string, dry pasta, yogurt, dryer lint, pencil shavings, etc. † (Pedersen, 2010). For younger students, this type of art is more likely to be more fun than any of the aforementioned options. The opportunity that â€Å"green building† in schools provide to the students, teachers, and the community is substantial. Along with the health benefits, there are cost savings to the school and to the city the school is located in. Continued growth within the green initiatives and design benefit the country and the world environment overall. (www. greenschoolbuildings. org) When students are involved their moral is up, if student morale is up, the desire for students to learn also increases. A school that is more environmentally conscious benefits because their students will not only be learning how to help the environment, they will be implementing that knowledge as well. Schools that go green will positively impact student health in other areas than just cleaner air. Cleaner air results in higher test scores and teacher retention. Green buildings are designed with proper acoustics so the teachers can be heard and have more control of the classroom environment. Students are exposed to more natural daylight helping them perform at their individual best and avoid seasonal depression due to lack of sunlight. Another more energy-efficient practice is softer lighting in the classrooms. If a school has inadequate lighting, whether it is too bright or too dim, it can actually cause students to have headaches due to possible straining to read. If a school decides to go green in the way of softer lighting, it will be easier for students to see and cause less straining for them. On top of all these benefits to the children and staff there are operational cost savings with utilizing daylight, reducing energy and recycling water. Going green means that building repairs, upgrades, and system replacements will assist in lowering utility costs from renewal efforts. (www. greenschoolbuildings. org) Green schools generally do not cost more than a conventional school to operate. The costs are much less to operate a green school due to the efficient use of water and energy. A green school can typically save $100,000 in, in-direct costs in a given year. An estimated $20 billion could be saved over the next 10 years if all schools performed green renovations and all new schools were built green. (www. greenschoolbuildings. org) Other areas where schools can and are â€Å"going green† are as follows: †¢Recycling Programs – working with recycling brokers to recycle glass, plastic and paper †¢Using old material such as cardboard boxes as art supplies †¢Going â€Å"IT Green† – recycling computers, putting computers on standby when not in use and scanning copies instead of producing paper ones. Many schools are switching to low voltage IT servers. At the University of Buffalo’s Center for Computational Research they are switching to energy-thrifty supercomputer servers and saving $150,000 annually. (Carter 2009) †¢Taking advantage of assistance from organizations like the â€Å"Go Green Initiative. org† that helps train school staff in green teaching methods so they can teach their students. They also assists in obtaining grants for schools; give quarterly progress reports to schools and give tools to track and quantify your green savings. Clearly one of the biggest benefits of going green within the school systems is That it teaches our children how to live better and make the world a better place in which to reside. These are life lessons that people carry along with them into adulthood. So, in addition to saving the planet, saving money, and having healthier children; this concept will be carried on into the future. Incorporating â€Å"going green† into the lives of our children would install very much needed values and morals that they can live by as adults. Problem Components/Root Problem – Mandy & Kate Some green initiatives like recycling water or material require very little investment; however construction can be another matter. Building a new school or renovating an existing school to go green, one must look at the big picture not only individual costs. In lean times like these many communities do not have extra funds to invest, so a common barrier to green projects is initial cost. There have been many green projects through the years that have not worked out due to prohibitive upfront costs. There are groups that believe that the government should aid in jumpstarting these projects to make the initial investment more affordable. (â€Å"Green economy,† 2010) However in recent years these costs are going down as green building becomes more commonplace and supplies become more plentiful. In reality the cost of going green is not much higher than it is to stay conventional. Going green may take some project management and innovative thinking, but is not off budget. Perhaps the biggest complication regarding cost comes in when schools are converting an existing structure. â€Å"Green schools cost a little more to build – generally 1% to 2% extra – than conventional schools† (King, 2010). Another drawback for new green school construction lies in what can occur during the whole â€Å"going green† process, especially if the â€Å"green school† is being built from the ground up. â€Å"Permits, zoning requirements, and other bureaucratic obstacles imposed by planning commissions, school boards or other government agencies† (Kennedy, 2010). Whether it is a new school going up or a current school being re-modified, money plays a huge part in just how green a school can go. For example, a school may have the funding for more energy-efficient lighting, but not have the money for better and more efficient air ducts. Not having enough funding can put the halt to preventing a school from becoming more environmentally sound in a heartbeat. Another hindrance to a school going green is that often not everyone involved is on board with the idea. â€Å"The problem with America’s public education system is it’s failed to empower our communities, parents and teachers with the tools and authority they need to provide the quality educational experience our children need, expect and deserve† (King, 2010). This is basically saying that if the parents and teachers are not given what they need to provide a good, sound education for their children, in and out of school, then no amount of environmentally-correct changes to the school are going to be effective. In many areas of the country, the design requirements are not an additional burden in the price of the bids. There are many financial benefits to new green construction or renovating. Some benefits that accrue over the life of the building are reduced energy and operating costs, improved well-being and more cost effective insurance prices. (www. eda. gov) The US Green Building Council’s Leadership in Energy and Environmental Design – LEED, sets standards for green initiatives. LEED rates projects based on the materials used and how they are sourced, the design, construction, and efficiency of systems to include water, energy, air quality, lighting, acoustics, waste and transportation. (www. ecoliteracy. org) Generating and Evaluation of Alternatives – Miranda & Kate Like any large project this puts schools in the position of determining what best suits their specific needs. By setting up specific â€Å"implementation plans† based on needs and monetary ability we can simplify a schools decision. We can also allow them to make more gradual steps. In a perfect world with abundant funding all schools would be free to immediately make the necessary changes; unfortunately that is not a reality for most. Schools could choose to make their decision in the following ways: †¢Low investment – green initiatives taken independently- Analyze possible areas of immediate change on their own. Make changes in their everyday routine such as recycling or reusing bottles, paper, glass and plastics. Building a rain water catch system for water reuse. They can estimate the cost savings to the school and savings to the environment. This will expose the children to the concept of recycling and reuse while helping to teach them. †¢Medium initial investment – green initiatives taken independently – schools can independently address the low initiatives outlined in option one while also investing in larger improvements. These improvements could include low voltage servers, schedules for electrical output and using computers that go to â€Å"low power† usage when on standby mode. This requires more of an initial investment by the school but allows the school to see greater return in their investment in the form of cost savings. †¢High initial investment – green initiatives taken on independently – schools can independently address both medium initial investment items and renovations to existing structures (like solar panels) or the building of new structures. Ultimately this would bring the greatest cost savings to schools and would have the greatest impact to the student’s environment and green experience. †¢High initial investment – green initiatives taken on with assistance – schools can work with organizations like the â€Å"Go Green Initiative† from start to finish. Instead of â€Å"reinventing the wheel† and learning through experience schools can use the opportunity of organizations that are established just to help them. These types of initiatives provide communication with other schools about their â€Å"green† projects, educate schools staff to â€Å"teach green methods†, provide information on green building, provide data tracking and even educate the community. Schools can make changes at any level they desire and on their own time schedule. Chosen Alternative – Tomika & Kate We believe that schools and the environment would benefit most from a High initial investment – green initiatives taken on with assistance option. Schools can get assistance from many of these organizations for absolutely free and initiatives don’t have to start as high investment. You can make small changes like recycling and using the cost savings to fund student activities. You can reduce your energy waste by conserving water and turning off computers when not in use. Representatives from organizations like the Go Green Initiative can help you communicate the â€Å"why† to your community. They can help explain why green changes with be profitable to the school in the long term. Once the community has seen the short term savings they will be more open to more long term green projects. You need community support and open communication to successfully incorporate change into any public structure. Having an outside source will also give you vast data from other school districts that have gone through the same changes you are tackling. These organizations can assist you with measurements for your green savings, but more importantly they can also measure your savings to the environment; this is a huge tool that motivates entire communities and makes your school more marketable to new families. Implementation Plan – Tomika & Kate 1. Determine what your schools objectives are, what do you wish to achieve? 2. Speak with the school board and the community about their ideas, concerns and involvement with any potential project. 3. Contact several organizations like â€Å"Go Green Initiative† and get information on each of them to present to your board. 4. Discuss the different organizations with your board and the community and pick one to work with. 5. Convey to the organization assisting you what your goals and objects are, your budget concerns and specifications. Ask for ideas to implement immediately that will show short term return on investment and improve the school environment. 6. Have a training session and meeting to review all aspects with the school board, superintendent and any interested party. Establish six month goals that are specific, measurable, attainable and timely. Determine who is responsible for data collection and programs implemented. 7. Obtain data and review progress in six months. Proceed from there. Alternative Choice – Tomika The alternative choice would be to have schools manage the projects themselves, beginning with small. They could conduct their own research and check with other local schools to see what green plans have been successful for them. Most of the steps would remain the same as the chosen alternative but there would be more â€Å"legwork† to be done by the schools themselves. From finding green materials and contractors to studying alternatives it would simply be more difficult to get information. It would however be possible. There may be some people in the immediate community with experience that could assist the school with their green initiatives. Either way schools have to start somewhere and any changes are better than none at all when it comes to the environment. Conclusion-Alicia Going green is very crucial and relevant to the future of the children as well as the planet. Starting the green system within schools is the best thing to do in order to educate the children on the importance of saving the planet, keeping everyone healthy, preserving energy, and saving money. This allows the practice of â€Å"going green† while learning and living it at the same time. Today’s funding in schools is mostly low. Therefore having the option to transition from small changes and then building up to larger more substantial changes is vastly important. Even more important is communication within a community to reach a greater common goal and seeking assistance from an outside source can be a huge benefit when trying to better your community. References Benefits of Wind Power. (2010). Retrieved November 20, 2010, from http://www. northernpower. com/wind-power-basics/benefits-of-wind-power. php. Green school buildings. (n. d. ). Retrieved November 18, 2010, from U. 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