Social media plan Essay Example | Topics and Well Written Essays - 1500 words

Social media plan - Essay Example In principle, numerous firms have embraced the intensive use of the internet for online business operations. The online market is already flooded with firms, which contest for brand recognition and customer loyalty. In addition, with the constant advancements in IT, internet marketing has opened numerous marketing prospects and has become the trend for a number of companies. Gaining competitive advantage being the target of every firm, a well-organized online marketing strategy is critical for the success of the French bookshop. The proposal assumes that the clients know the firm’s products and care about its products. The other assumption is that the Consumers know the products they want and have time to research on the available products. The plan also assumes that consumers will find the entire French Bookshop’s information on the digital landscape. In addition, the clients are assumed to make rational decisions in purchasing the firm’s products. The proposal also assumes that the clients will market the organization’s products by spreading the information about the products of the firm. Studies indicate increasing trends in the online markets within emerging economies. The use of the mobile devices and internet technology has also increased among the younger generation. The firm will take advantage of these inclinations to introduce new products in the target market and create a global brand for its new products (Kotler & Armstrong, 2013). Therefore, the target market for the French Bookshop will mainly consist of young people between the ages eighteen and forty years. The market will consist of individuals who are young, outgoing and full of life. In addition, the French Bookshop will utilize premium tactics to appeal to the specific consumer division thereby augmenting the volume of sales. Studies show that the younger populace between the ages of 24 and